First published 2007
In Defense of Advertising
In Defense of Advertising by Jerry Kirkpatrick is available as a free PDF download at freecapitalists.org.
- Jerry Kirkpatrick
- First published
- 2007
- Format
- Pages
- 203
- Publisher
- TLJ Books, Claremont, California
- License
- Published here by permission. The work itself reserves all rights; it is not Creative Commons.
In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.
Description via mises.org.
Questions
About this book and this copy
- Is In Defense of Advertising free to download?
- Yes. The complete 203-page PDF downloads directly from this page (1.6 MB). There is no signup, no account and no paywall.
- How long is In Defense of Advertising?
- 203 pages and 11 chapters in the edition this archive serves.
- Is In Defense of Advertising in the public domain?
- No. This edition is published here by permission and the work itself reserves all rights. It is free to read and download from this archive, but it is not public domain and not Creative Commons.
- Who wrote In Defense of Advertising?
- Jerry Kirkpatrick is professor of international business and marketing at California State Polytechnic University, Pomona, and author of In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire CapitalismVisit his blog.
What's in it
11 chapters · page numbers are this file's
- Preface to the Paperback Editionp. 15
- Preface to the 1994 Editionp. 18
- 1.The Original Sin of Capitalismp. 23
- 2.Two Philosophic World Viewsp. 39
- 3.The Alleged Coercive Power of Advertisingp. 66
- 4.The Alleged Offensiveness of Advertisingp. 86
- 5.Economic Foundations of Advertising: Three Viewsp. 119
- 6.Refuting the Doctrine of Pure and Perfect Competitionp. 141
- 7.The Alleged Monopoly Power of Advertisingp. 166
- 8.The Benevolence of Advertisingp. 188
- Select Bibliographyp. 191
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